Real Photo Postcard, unused. Circa 1911 – 1920. Kodak stamp box “Velvet Green.” Diamonds in four corners.

Price:  $20.00

The stamp box on the reverse of this card, and described above, is one I’ve never seen before. It’s not listed on the wonderful Playle’s website, either. (Very surprising.) Often the stamp box helps to narrow down the date on a Real Photo Postcard, but luckily we get help elsewhere:

One of the keys to the location of this card are the names advertised on the second-story windows, Dr. L. G. Phillips, Dentist and Dr. Schmershall, especially the latter, of course. They were found in the 1920 Jerome County City Directory:  Leon G. Phillips and spouse Madeline and John F. Schmershall, county physician, and spouse Agnes.

Leon G. Phillips and Madeline are on the 1920 Federal Census in South Jerome. He was born in Illinois, about 1882, she in Illinois, about 1889, and sons, Leon G., about 1914 and Robert Ridgeway Phillips, about 1916, both born in Idaho. Leon Phillips and Madeline Ridgeway married in Lincoln, Idaho on August 22, 1911.

John and Agnes are also on the 1920, in Jerome, with son, Peter Clark Schmershall, along with boarder, Leland S. Johnson. John was born in Pennsylvania about 1877, Agnes in Colorado about 1889, and Peter in Idaho, about 1913. John Schmershall and Agnes Miller were married April 6, 1911 in Jerome.

When the drug store, or building that housed it, was built has proven hard to pin down, but mention in the local county paper was found starting in 1911. An ad for Dr. Schmershall, office above the store, was found for the same year:

Something different in a newspaper:  Interspersed throughout the town news are ads like these, in the Jerome County Times, from various businesses. Here are some from August 14, 1913, pertaining to the subject of this postcard:

That does sound good! And, one more. (I couldn’t resist.) This one from October 3, 1912:

Jerome Drug Co. is later listed in newspaper ads as “the Rexall Store.”

Lastly, if you’ve enlarged the image, no doubt something has struck you as odd, it’s in the block lettering for the doctors:  It’s rather funny, the “C” in Doctor (and in Physician, but not as striking) looking like a “G, ” so that we’re reading “Dogtor.”

Sources:  Year: 1920; Census Place: South Jerome, Jerome, Idaho; Roll: T625_293; Page: 7B; Enumeration District: 183. (Ancestry.com).

Ancestry.com. Idaho, U.S., County Marriages, 1864-1950.

Year: 1920; Census Place: Jerome, Jerome, Idaho; Roll: T625_293; Page: 17B; Enumeration District: 184. (Ancestry.com).

Ancestry.com. Idaho, U.S., Select Marriages, 1878-1898; 1903-1942. (Ancestry.com).

The Jerome County Times. August 14, 1913. Thursday, p. 5. (Newspapers.com).

The Jerome County Times. October 3, 1912. Thursday, p. 8. (Newspapers.com).

The Jerome County Times. March 16, 1911. Thursday, p. 4. (Newspapers.com).