Nudavene Flakes Trade Card. Circa 1887 – 1890.

Price:  $12.00        Size:  3 x 4 and 7/16″

From a Throwback Thursday entry from Rockford Buzz:

“The A. M. Johnston Oat Meal Company, said to have been the first oatmeal mill west of the state of Ohio, was located in Rockford in the 1870’s. This firm later became the Rockford Oatmeal Company, and eventually the American Cereal Company, which was the forerunner of the Quaker Oats Company.”

TBT: A. M. Johnston Oatmeal Company

Numerous newspaper ads can be found for Nudavene Flakes and Cormack’s Nudavene Flakes. The example below, from June 1895 in the Detroit Free Press, shows a listing of a particular Monday’s prices from the Hull Brothers Company. Ten pounds of Nudavene Flakes for 25 cents, imagine! (Or, ten pounds of anything for 25 cents.) And how ’bout the canned brook trout and mackerel, there’s a couple of items we don’t see on the shelves anymore. (That’s a typo on the word “Sardeiles.” It should be “Sardelles” – a term used for a small sardine-like fish.)

Sources:  TBT Rockford: A. M. Johnston Oatmeal Company. December 15, 2016. rockfordbuzz.com. (accessed August 7, 2017).

Hull Bros. Grocery Ad. Detroit Free Press. June 16, 1895. Accessed August 7, 2017. (newspapers.com)