Divided back, embossed, unused postcard, circa 1910 – 1911. Publisher:  Household Journal.

Price:  $7.00

This beautiful postcard was intended to go out to a Household Journal subscriber as a reminder to “dinna forget” to renew their subscription, and also was a sample from Household Journal’s “grand set of new Post Cards for 1911.”

The reverse shows the printed:

“Dear Friend – ‘Old friends are best,’ and while I am glad to welcome many new readers, I am more than doubly pleased to have my old friends renew their subscriptions. I will be much disappointed if you do not accept one of my very liberal offers. Won’t you please attend to it today? Cordially yours W. A. Martin. Editor Household Journal.”

For our American homes and all lovers of flowers…..more than a million readers

Here’s a link for the monthly volumes from years 1912 – 1913, Household Journal and Floral Life (enter at your own risk 😉 you may find yourself still immersed hours later). The ads and offers are particularly fascinating, such as the European-made, brass covered telescope, “See 10 Miles for only $1.00.”  Good for counting livestock on the ranch, finding out who was coming up the drive in the carriage, not to mention checking out your neighbors (yikes!) Give one hour of your time distributing keepsake certificates and earn a magnificent set of dishes of a wild rose design, in natural colors edged in gold. Or the offer to “Come to Florida and Live Like a Prince” on a thriving fruit or truck farm (truck farm?) We like the instruction type articles too, like how to make flower essence oil (p. 33 in the last volume). Also of note, for the historical researcher, and for anyone trying to date their old photos by clothing style, note the oftentimes full-page illustrations of the latest modes in fashion.

Source:  Household Journal and Floral Life. Vol. V. – VI., 1912 – 1913. The Central Publishing Co., Springfield, Ohio. books.google.com.