Divided back, unused postcard. Circa 1952.

Price:  $4.00

“New! Sensational! 160 Horsepower! DeSoto Firedome 8 Engine. America’s Most Powerful Engine Design.”

The reverse starts off,  “More Power To You – Now!”

Huh, more power to ya! Wondering how old this expression is, so we did a quick search in online newspapers and found the idiom, “more power to you” in use at least as far back as 1835 (Dublin Penny Journal, Dublin, Ireland, Aug 22, 1835). And it sure works well for automotive….But the engine advertised in this postcard was a Hemi V8 for the DeSoto Firedome, a full-sized auto manufactured from 1952 to 1959. DeSoto was a division of Chrysler.

Sources:  Dublin Penny Journal. (Dublin, Ireland) August 22, 1835, p. 2. (Newspapers.com)

DeSoto Firedome. n.d. https://en.wikipedia.org/wiki/DeSoto_Firedome (accessed July 3, 2016).