Trade Card circa 1884 – 1888.  Size:  About 3 and 1/4 x 2 and 1/2″

Price:  $10.00

Old trade card for the Dilworth Brothers Company, which was located in Pittsburgh, Pennsylvania. This one shows shows an angel in a fur-trimmed coat, carrying a large mail pouch, delivering the daily postals to a young woman who’s just answered the door. There is snow on the ground, and the calendar month of February is printed at the top. As one can well imagine, trade cards like these were a great marketing scheme, to keep people coming back to get the other eleven months of the year, or the rest of the countries of Europe or for whatever other theme was being used. Dilworth’s advertised here that  “No color-poisoned, stained or damaged Coffees are ever used in it’s production.”  I don’t know what was meant by “color-poisoned” (yikes) and did not find any other online references to this term; hopefully clarification will show up in later research. I did find a similar old trade card (for Arbuckle’s) that mentioned coffee beans being glazed with a mixture of egg and confectioner’s sugar. The egg maybe as a binder for the sugar or for shine, but the sugar was to close the pores of the beans in order to preserve the flavor. The gold coffee urn in the trade card was Dilworth’s symbol and is placed here (charmingly slightly off-kilter) with it’s feet in the snow.

As for the manufacturer of this trade card, the small print at the bottom on the front shows Sackett, Wilhelms & Betzig, 45-51 Rose St. (New York, NY.) This was a lithography company and shows up in the New York City directories from at least 1884 – 1888.

Sources:  Trow’s City Directory Co.’s Trow’s New York City Directories for 1884-’85, Vol. 98 p. 1520. (Ancestry.com. U.S. City Directories, 1821-1989)

Trow’s City Directory Co.’s Trow’s New York City Directories for year ending May 1, 1888, Vol. 101. p. 1714. (Ancestry.com. U.S. City Directories, 1821-1989)